Motivational speakers can make or break an event. While there are certainly no shortages of those offering their services in this field, that can sometimes make it hard to find the right speaker. The correct choice for your audience is a crucial part of the process and may depend on both the sector in which you work – public, private or charity – or the industry. However, several basic principles apply when starting your search. Here’s how to find the best motivational speakers, whatever your event. Qualifications, message and delivery It’s important to examine the qualifications, credibility and trustworthiness of the speaker. For example, what is their background, their professional experience and previous career history? How this relates to your audience is also an important point to consider. Whether you’re arranging a conference for a workplace or charity group, the day should have a key theme and message. In many cases this will be about improving the way in which your audience achieves tasks within their daily roles. A motivational keynote speaker can inspire people to want to change as well as promoting positive ways in which changes can be achieved. However, the wrong speaker can leave your audience cold. Examining the methods and delivery that the speaker offers can help to establish if they are right for your event and clearly establishing what you need (or what message you are trying to get across) is part of the process of finding the right speaker for your event. Reality Checks and relevance In some cases, speakers will focus on how they changed their lives, dealt with obstacles and made lasting changes in their own lives. Whilst stories, demonstrations and presentations can have a positive impact on your audience in the short term, one of...