Online Stats Affect Higher Education Marketing Sep04

Online Stats Affect Higher Education Marketing...

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics. Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school’s acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day. Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with...

Finding The Best Manufacturer Of Exam Tables Aug13

Finding The Best Manufacturer Of Exam Tables...

Purchasing state of the art medical furniture can be a challenging task especially when you don’t know where to start. There are quite a few manufacturers out there and you need to ensure you are dealing with the best as anything you invest in should last for a long period of time. For instance, if you are in the market for exam tables you should look out for a company that offers a wide variety so you can choose something that falls into your budget and is durable as well. The World Wide Web is the perfect place to look for such items and there are many reputable manufacturers who have set up online shopping stores for all individual physicians/medical institutions who require exam tables. The first thing that you should keep an eye out for is the choice that is open to you. An online store that has just a few items will limit your choice and you might have to pick something that you don’t need. However, a manufacturer that has a vast inventory of this vital piece of medical furniture will allow you to purchase something that caught your fancy and is affordable as well. That’s why you should look out for a company that has a lot to offer you. Another important factor that separates the best from the rest is the warranty you receive on the products you buy. If a company has vague or zero information about product warranty then you should move on to a manufacturer that gives you the best and is ready to stand by their products. A two year warranty on a particular product ensures you are dealing with a company that maintains a high level of quality during the manufacturing process. Many companies...